Why the Public Accounting Market is the Top Opportunity for 2024
- Geoff Bruskin
Why the Opportunity in Public Accounting Market is Bigger Than Ever
When you think of Public Accounting, you probably imagine the sleepiest, crustiest, most change-resistant sector around. And on the one hand, I can’t blame you. But in reality, the Public Accounting market offers tremendous opportunities for the innovators, the disrupters, and the brave.
In fact there is more opportunity in this crusty blue chip sector than in Real Estate, GenAI, Renewables, and Government Contracts combined.
How is that possible?
Here are a handful of reasons why if you don’t yet play ball in the Accounting Sector, you should:
1.
In 2024, Accounting is the #1 M&A market in the world.
2.
Accounting requires no physical infrastructure (unlike Manufacturing, Real Estate, Construction, Renewables, and Medical..) and therefore it can be run and Quality Controlled from anywhere. Access to talent is therefore limitless because all levels of your team can operate from anywhere.
3.
The Accounting Professional is nuclear to the lives of every American. Not only do Accountants have tremendous client-longevity, but they also have the Trust of their clients… inviting limitless cross-selling and upselling with the introduction of complimentary services.
4.
Looking for a way to penetrate into the High Net Worth Individual’s or Family Office’s sphere? No Attorney, Financial Advisor, or Business Consultant is more critical to these High Asset stakeholders than their Accountant/CPA.
5.
The Accountant is not a luxury item. They are to the American Citizen as water and air are to the human being. They are fundamentally required. No one can survive without one, and AI will never replace them.
6.
Being so essential to our lives, the Accountant/CPA is not only a hub of innovation and opportunity, but they are also completely recession proof.
7.
Most aspects of Accounting/CPA firms can be commoditized without sacrificing what makes them special.
Want to discuss how the opportunity in the Accounting Space compliments your business or career trajectory? Book a time with me and let’s chat.
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