If you know students currently navigating the maze of career choices, especially those hesitating to pursue accounting because of what they’ve heard, this is the perspective they need to make a smart, strategic decision.

There’s a path with real opportunity: Public Accounting.

Why a CPA Career Is More Promising Than Ever

A Demand That Outpaces Supply

The accounting field is facing a severe talent shortage, particularly in tax. The gap between demand and supply means firms are actively looking for strong talent, and that opens the door for students ready to step in and deliver value from day one.

A Leadership Void on the Horizon

An estimated 75% of current CPAs are expected to retire within the next 10 to 15 years, according to Kiplinger. This impending wave of retirements means accelerated growth opportunities for new entrants—especially those aiming to build long-term CPA careers and rise into management roles quickly.

A Financially Rewarding Career

Early-career CPAs can reasonably aim for a six-figure income. And with experience, specialization, and a business-minded approach, a seven-figure CPA career is possible. Some professionals even reach eight figures—but that level comes with full commitment and intensity. The options are there, and the path is yours to shape.

Public Accounting as a Launchpad for Entrepreneurs

Beyond stable employment, accounting opens doors for ownership. Whether building a solo practice, launching a boutique advisory firm, or specializing in high-demand niches like tax strategy or business valuation, CPAs can take full control of their career trajectory.

If you’re advising or mentoring students exploring careers in business or finance, make sure a CPA career is part of the conversation. It’s more than just a job—it’s a high-leverage profession with real potential for leadership, ownership, and long-term impact. Contact us to learn how we support the next generation of professionals entering the field.

We hope these insights prove valuable as you navigate conversations with aspiring finance students about their career path!